Peer Reviewed Article on Rhetoric Logos Pathos Ethos

When being introduced to rhetorical concepts, amidst the offset appeals students acquire about are the rhetorical appeals. There are 3 main appeals that tin can be used: ethos, pathos, and logos. Although this handout does provide examples of each appeal below, it is important to note that a piece of media or text might actually contain more than 1 appeal. For example, one judgement might contain elements of two split up appeals, and that's ok! We've only separated them out to help you better identify how these parts work on their ain.

Ethos

Ethos is all about brownie—is the source coming from inquiry that is reliable and has a good reputation? A author can utilize ethos to evidence readers why they are the all-time person to be writing or talking about a item topic or effect. Sometimes, ethos can be established through a author'due south experiences, education, piece of work, or research.

Take this biography that was posted in the article "What They Take with Them: Findings from the Peer Writing Tutor Alumni Research Projection" published in the Writing Centre Journal. Since the Writing Centre Journal is a peer-reviewed, academic source, the name of the journal also has a positive ethos entreatment. Nevertheless, this biography gives the reader an understanding why Dr. Hughes is the right person to write about this item topic.

At the University of Wisconsin-Madison, Bradley Hughes has been director of the writing center since 1984 and director of writing across the curriculum since 1990.  He co-chaired the IWCA Summertime Institutes in 2003, 2008, and 2009.  His most recent publication, co-authored with colleagues, focuses on writing center podcasts (Writing Lab Newsletter, 2009).  Together with colleagues at UW-Madison, he's currently developing an authoring program for creating figurer simulations to use in tutor education, which will be distributed as open up-source software starting in 2011.

• Hughes' electric current projects immerse him in writing heart scholarship.
• Hughes' job championship and location indicates his prominence in the writing heart field.
• Professional tone and language subtly add to the ethos appeal.
• The publications named are relevant to the topic and field.
• The extracurricular activities listed relate to the commodity'south topic.

Logos

Although many people will associate using numbers and statistics with logos, logos likewise includes logic and reasoning. In this manner, logos appeals can exist more than subtly communicated. Annotation that logos appeals are different from logical fallacies, which contain flawed reasoning or logic and should be avoided.

The survey itself is deliberately open up-ended and flexible considering nosotros wanted to give alumni room to respond in ways we could never anticipate, and because we want colleagues who participate in the PWTARP to replicate or adapt our survey design to their own institutions and to their own research goals. We tried to design open-ended questions that would arm-twist full responses, non besides scripted, we hoped, by the questions.

•  There is plenty of justification provided equally to why this research method was selected.
• The reasons listed are practical rather than emotional.

Pathos

Unlike logos, pathos appeals rely heavily on emotional manipulation. Pathos tin can trigger whatsoever kind of emotions in the reader ranging from sadness to anger. These appeals are particularly effective in terms of connecting with the audience, and giving the message a personal and relatable bear on.

•  Her eyes are expressive and clear—the way the advertising is designed has you wait at her face up as you read the text.
•  Her mouth covered as if she is existence spoken over by the search results, which evokes an emotional response.
• Putting the women's confront direct behind the text increases emotional impact since nosotros tin can see directly who is being discussed.
• The Google search bar is familiar and widely used. The idea that this is on a common search engine increases its emotional appeal.

Tips for Incorporating Rhetorical Appeals in Your Writing

• Consider your audition and rhetorical situation to make smart choices.
• Be mindful of your tone and word choices—pocket-sized give-and-take choices tin can have big consequences!
• Use appeals together– just considering you are presenting a logical argument doesn't mean y'all have to avert emotional appeals as well. The best arguments blend appeals together for a multi-layered effect.
• Sometimes y'all can drive audiences away if you use too much of a certain appeal. For case, if using besides much pathos, your audience may take a less sympathetic response or may feel manipulated.

Hughes, Bradley, et al. "What They Take with Them: Findings from the Peer Writing Tutor Alumni Research Projection." The Writing Heart Periodical, vol. 30, no. ii, 2010, pp. 12–46, www.jstor.org/stable/43442343.

UN Women. "United nations Women Ad Serial Reveals Widespread Sexism." 21 Oct. 2013, http://www.unwomen.org/en/news/stories/2013/x/women-should-ads.

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Source: https://www.uis.edu/cas/thelearninghub/writing/handouts/rhetorical-concepts/ethos-logos-and-pathos/

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